The Best Watch, Handbag & Jewelry Inventory Management Software for Dealers
WatchManager is a business-to-business (B2B) SaaS platform for professional watch, handbag, and jewelry dealers. Track watches, luxury handbags, branded jewelry, loose diamonds, and gemstones in one place — generate invoices, list on eBay, and grow your business with AI-powered tools trusted by 500+ dealers worldwide.
10,000+
Watches Managed
$50M+
Sales Tracked
500+
Active Dealers
4.9★
Average Rating
Why We're the Best Watch Inventory Management Software
Purpose-built for the watch, handbag, and jewelry trade — no generic business software that sort-of works. Rated #1 by professional dealers for inventory tracking, sales management, and multi-channel selling across watches, handbags, jewelry, diamonds, and gemstones.
Smart Inventory
Track every watch with SKU, serial number, cost, condition, photos, and days in stock — all in one dashboard.
Handbag Inventory
Track luxury handbags with brand, model, style, size, exterior material & colour, hardware, lining, dimensions, condition, accessories, and profit on every bag.
Sales & Profit Tracking
Log every sale, calculate profit margins instantly, and see which watches make you the most money.
Invoices & Memos
Generate professional PDF invoices and memos in seconds with your business branding.
eBay Integration
Connect your eBay account, generate AI-optimized listings, and publish directly without leaving the app.
Market Intelligence
Monitor competitor prices, get AI-powered pricing alerts, and never miss an opportunity.
Multi-Platform Sharing
Share watches to WhatsApp, Facebook, and Instagram with one click. Each with a beautiful public listing page.
Buyer & Dealer CRM
Maintain a full contact book of buyers and suppliers. Auto-fill invoices from your CRM in seconds.
AI Watch Identification
Upload a photo of any watch — AI identifies the brand, model, reference, and suggests a market price instantly.
Price Alerts
Get notified when your watches are overpriced or underpriced vs. the live market — stay competitive always.
Bookkeeping & Ledger
Full double-entry general ledger with P&L, balance sheet, cash flow, and sales tax reports. AI extracts invoices and bills automatically.
Service & Repair Tracker
Track watches sent for service or repair. Record costs, monitor turnaround, and auto-add service costs to your cost basis.
Returns & Refunds
Process returns with condition inspection, restocking fees, and automatic refund journal entries — all tied back to the original sale.
Holds & Reservations
Place time-limited holds with deposit tracking. Watches auto-reserve and release on expiry — never lose a serious buyer to indecision.
Photography Workflow
Kanban-style photo pipeline from "needs photos" to "listing ready." Auto-create tasks for watches without photos and assign to your team.
Trade Show Mode
Mobile-first, offline-capable mode for watch shows. Quick-add inventory, QR code sharing, and show-special pricing that auto-reverts when the show ends.
AI Video Showcase
Generate cinematic social media videos from your watch photos. Vertical for Reels/TikTok, horizontal for YouTube — with music and branding, one click.
Memo / On-Approval Tracking
Track watches sent to dealers on approval and received on memo. Auto-reminders, commission splits, and one-click conversion to sale or return.
Up and Running in Minutes
No tech skills needed. Import your inventory and start selling smarter today.
Add Your Inventory
Import via CSV or add watches manually. AI auto-fills specs from a photo or reference number in seconds.
List Everywhere
Publish to eBay, share on WhatsApp, Facebook, and Instagram. Every watch gets a beautiful shareable page.
Track & Grow
Log sales, generate invoices, monitor the market, and watch your profit reports grow month over month.
AI That Works as
Hard as You Do
Photo-to-Watch Identification
Snap a photo — AI identifies brand, model, reference and fills in all the specs automatically.
Smart Price Suggestions
AI scans the live market and tells you exactly what to charge to sell fast while maximizing profit.
SEO Listing Generator
AI writes compelling eBay titles and descriptions optimized to rank high and convert browsers into buyers.
Real-Time Price Alerts
Get instant alerts when your inventory is priced above or below the current market rate.
Rolex Submariner 126610LN
✓ CompetitivePatek 5711/1A-010
✓ CompetitiveAP Royal Oak 15510ST
⚠ OverpricedEverything You Need to Run Your Watch, Handbag & Jewelry Business
From inventory to invoicing, eBay to accounting, consignment to shipping — WatchManager replaces a dozen disconnected tools with one complete platform built for watch, handbag and jewelry dealers.
01
Smart Inventory Management
Track every watch with full detail — SKU, serial number, brand, model, reference, condition, box & papers, cost price, and days in stock. Import via CSV or add manually. AI auto-fills specs from a single photo.
- Per-watch records with photos, cost, condition & provenance
- CSV bulk import and export
- Days-in-stock tracking with stale inventory alerts
- AI photo identification — snap a pic, specs auto-fill
02
Handbag Inventory Management
Run your luxury handbag business in the same platform as your watches and jewelry. Every bag gets a full record — brand, model, style, size, exterior material and colour, hardware, lining, handle and strap, pattern, closure, dimensions, condition, and included accessories like the original box, dust bag and brand card.
- Per-bag records with multiple photos, serial/date codes and condition notes
- eBay-ready item specifics for the Bags & Handbags category (169291)
- Search and filter your bag inventory by brand, style or status in seconds
- Cost, wholesale and selling price per bag with live inventory value totals
03
Sales Tracking & Profit Analytics
Log every sale with automatic profit calculation. See which brands and models make you the most money. Track performance by platform, payment method, and time period with beautiful dashboards.
- Automatic profit margin on every sale (cost vs. sale price)
- Profit-by-brand and monthly trend dashboards
- Multi-SKU orders and merged sales support
- Sales export to CSV for accounting
04
Professional Invoices & Memos
Generate branded PDF invoices and memos in seconds. Auto-fill buyer details from your CRM. Track invoice status, send payment reminders, and keep your accounts receivable organized.
- Branded PDF invoices with your logo and business details
- Memos for consignment and wholesale deals
- Automatic payment reminder emails
- Invoice status tracking (draft, sent, paid)
05
eBay Direct Publishing
Connect your eBay account and publish listings without leaving WatchManager. AI generates optimized titles, descriptions, and item specifics. Auto-sync quantities and import orders.
- AI-optimized eBay titles, descriptions & SEO
- Direct publish and end listings from the app
- Automatic quantity sync across eBay listings
- Order import with tracking number management
06
AI-Powered Tools
From photo identification to price suggestions and listing generation — AI works alongside you to save hours every week and help you make smarter, more profitable decisions.
- Photo-to-watch identification (brand, model, reference)
- AI market price suggestions based on live data
- AI-generated eBay titles, descriptions & SEO
- Real-time price alerts when inventory is mispriced
07
Consignment Management
Track consigned watches from intake to payout. Manage consignor agreements, commission rates, asking vs. agreed prices, and automatic payout calculations when the watch sells.
- Consignment intake with contract terms & photos
- Commission percentage and consignor payout tracking
- Status workflow: intake → listed → sold → payout
- Linked inventory records for consigned watches
08
Buyer & Dealer CRM
Maintain a full contact book of buyers and suppliers. Auto-fill invoices from CRM records. Track lead status, conversations, and follow-ups — all in one place, no separate CRM needed.
- Buyer and supplier contact management
- Lead capture pages with built-in chat
- Automated follow-up reminders for open leads
- Lead status pipeline (new → negotiating → closed)
09
Shipping Labels & Fulfillment
Generate discounted shipping labels via Parcel Pro and Shippo directly from a sale. Track shipments, manage orders to ship, and keep buyers updated with tracking numbers.
- Discounted shipping labels via Parcel Pro & Shippo
- Order-to-ship workflow with status tracking
- Automatic tracking number assignment
- Carrier support: UPS, USPS, FedEx, DHL
10
AR/AP Ledger & QuickBooks
Track accounts receivable and payable with a full double-entry ledger built right in. Every sale and invoice automatically creates AR/AP entries. Sync with QuickBooks or run your books entirely inside WatchManager.
- Built-in accounts receivable & payable tracking
- Automatic AR/AP entries from sales and invoices
- Payment history and balance tracking per entry
- QuickBooks integration (customers, inventory, sales)
11
Bookkeeping & General Ledger
A complete in-app bookkeeping module with double-entry journal entries, chart of accounts, P&L statements, balance sheets, trial balance, cash flow reports, and sales tax tracking. Upload invoices and bills — AI extracts the data and posts entries automatically.
- Double-entry general ledger with chart of accounts
- P&L, Balance Sheet, Cash Flow & Trial Balance reports
- AI invoice & bill extraction → auto-posted journal entries
- Period close, bank reconciliation, recurring entries & budgets
12
Service & Repair Tracker
Track every watch sent to a service center or watchmaker — polishing, movement overhauls, water resistance, restorations, and more. Monitor turnaround times, record service costs, and automatically add those costs back to the watch's cost basis for accurate profit tracking.
- Track service status: pending → in service → completed
- Record vendor, cost, sent/return dates & tracking numbers
- Overdue alerts when a service runs past its expected return
- Auto-add service costs to watch cost basis on completion
13
Returns & Refunds Management
Handle returns end-to-end — from buyer request to refund to restocking. Inspect returned watches, charge restocking fees, and process refunds with automatic double-entry journal entries tied back to the original sale. Restock watches back into inventory with one click.
- Return tracking linked to original sale and buyer
- Condition inspection with notes and photos on receipt
- Automatic refund journal entries with restocking fee support
- One-click restock back into active inventory
14
Holds & Reservations
Secure serious buyers with time-limited holds and deposit tracking. Watches are automatically marked as reserved when held, and released back to inventory if the hold expires or is cancelled. Extend, convert to sale, or cancel — all from one dashboard.
- Time-limited holds with customizable expiry dates
- Deposit tracking with method and refundability flags
- Auto-reserve watches on hold, auto-release on expiry
- Extend, convert to sale, or cancel with one click
15
Photography Workflow Tracker
Never lose track of which watches need photos, which are edited, and which are listing-ready. A kanban-style board moves watches through four stages — needs photos, photographed, edited, and listing ready. Auto-create tasks for any in-stock watch that doesn't have photos yet.
- Kanban board: needs photos → photographed → edited → listing ready
- Auto-create tasks for watches in stock without photos
- Priority levels and photographer assignment per task
- One-click advance through the pipeline stages
16
Dealer Marketplace & Sourcing
Buy and sell with verified dealers in a zero-commission marketplace. Post WTB/WTS sourcing requests, get matched with inventory, and set alerts for watches you are looking for.
- Zero-commission dealer-to-dealer marketplace
- WTB/WTS sourcing posts with WhatsApp contact
- Sourcing alerts — get notified when a match posts
- Public marketplace with shareable watch pages
17
Multi-Channel Sharing
Share any watch to WhatsApp, Facebook, and Instagram with one click. Every watch gets a beautiful public listing page. Sync to your e-commerce store and keep stock perfectly aligned.
- WhatsApp catalog and broadcast sharing
- Facebook Marketplace and Messenger posting
- Public shareable watch pages with inquiry forms
- E-commerce sync (Shopify, WooCommerce, more)
18
Market Intelligence
Monitor competitor listings and prices. Track market price trends by brand and model. Get AI alerts when your inventory is overpriced or underpriced so you stay competitive.
- Competitor listing scraper and price monitoring
- Market price trend charts by brand & model
- AI price alerts — overpriced or underpriced alerts
- Price recommendation engine for every watch
19
Trade Show & Pop-Up Mode
Transform WatchManager into a mobile-first, offline-capable point of sale for watch shows and pop-up events. Quick-add inventory on the floor, generate QR codes for instant sharing, and apply show-special pricing that auto-reverts when the show ends.
- Large touch-friendly buttons optimized for mobile use on the floor
- Offline mode queues actions and auto-syncs when connectivity returns
- QR code generation for every watch — buyers scan to view instantly
- Show-special discount pricing that auto-reverts when the show ends
20
AI Video Showcase Generator
Turn your watch photos into cinematic social media videos with one click. Generate vertical 9:16 videos for Instagram Reels and TikTok, or horizontal 16:9 for YouTube and your website. Branded overlays, music, and professional styling — no editing skills needed.
- One-click video generation from watch photos
- Vertical 9:16 for Reels/TikTok and horizontal 16:9 for YouTube
- Multiple music styles and branded overlays
- Download MP4 or share directly to WhatsApp and social media
21
Memo / On-Approval Tracking
Track watches you send to other dealers on approval and watches you receive on memo from suppliers. Manage due dates, commission splits, and auto-reminders. Convert memos to sales with one click or mark watches as returned.
- Both directions — outbound (sent to dealers) and inbound (received from suppliers)
- Automatic 3-day reminder emails before memo due dates
- Auto-expire past-due memos and revert watch status
- One-click conversion to sale with automatic commission calculation
Watches, Jewelry —
and Now Luxury Handbags
Dealers told us they wanted to manage everything in one place — so the same platform that runs your watches and jewelry now runs your bags. Full handbag records, eBay-ready item specifics, and one dashboard for the whole business.
Full Bag Records
Chanel, Hermès, Louis Vuitton, Gucci, Dior and more. Brand, model, style, size, exterior material and colour, hardware, lining, dimensions, and condition — per bag.
eBay-Ready Item Specifics
Every eBay Bags & Handbags requirement mapped for you — style, size, material, colour, hardware, closure, pattern, accents and accessories.
Photos, Codes & Accessories
Multiple photos per bag, serial or date codes, and tracked accessories like the original box, dust bag, clochette, and brand card.
Cost, Value & Status
Cost, wholesale and selling price on every bag with live inventory value totals. Track in stock, reserved, on memo and sold status.
Search & Filter Any Bag
Filter by brand, style or status and find any bag in seconds — even mid-show, in front of a customer.
One-Click eBay Listing
Generate the title, description and all required item specifics from the bag record, then publish to eBay without leaving WatchManager.
One Dashboard, Everything
Bags sit alongside your watches, jewelry, diamonds and gemstones in a single inventory view — no second system to maintain.
Not Just Watches —
Full Jewelry Inventory Management
WatchManager now handles your entire jewelry business alongside your watches and handbags. Track branded pieces, loose diamonds, gemstones, and custom jobs — all from the same dashboard.
Branded Jewelry
Cartier, Tiffany, Van Cleef & more. Track metal purity, weight, stones, certificates, and condition.
Custom Jewelry Jobs
Manage custom orders from quote to delivery. Link loose diamonds, track CAD, casting, setting, and approvals.
Loose Diamonds
Full 4Cs tracking, GIA/AGS certificates, Rapaport pricing, memo status, and lab-grown support.
Gemstones
Ruby, Sapphire, Emerald & more. Track origin, treatment, certification, and pricing for every stone.
Jewelry Invoices & Memos
Generate professional invoices and memos for any jewelry item — branded, diamond, or gemstone.
Sell on Every Channel
List jewelry on the public marketplace, share via WhatsApp, or publish to your retail store website.
Print Jewelry Tags
Generate printable tags with stock numbers, specs, and pricing for every piece in your inventory.
WatchManager Public Marketplace
0% Commission. Always.
The only watch marketplace where dealers keep 100% of every sale. No buyer fees. No seller fees. No hidden charges — ever.
0%
Commission
$0
Buyer Fees
$0
Seller Fees
Verified Dealers Only
Every seller is application-approved. Buyers connect directly with trusted, vetted watch professionals.
Zero Commission, Zero Fees
We make money from subscriptions — not your sales. You negotiate price directly and keep everything.
Global Dealer Network
Reach hundreds of verified watch buyers and dealers worldwide from a single beautifully designed marketplace.
Want to buy watches from verified dealers?
Subscribe to access full marketplace listings with dealer contact info and pricing.
Connect Your Online Store
Sync your WatchManager inventory directly with your e-commerce storefront. List once, sell everywhere — your stock stays perfectly in sync.
Shopify
Push listings to your Shopify store with inventory sync and automatic sold status updates.
WooCommerce
Connect your WordPress / WooCommerce shop and keep products synced in real time.
Magento
Enterprise-grade Magento integration for high-volume dealers with large catalogs.
BigCommerce
Seamlessly sync your WatchManager catalog to BigCommerce for maximum storefront reach.
How E-Commerce Sync Works
Add to Inventory
Add or import your watch in WatchManager
Connect Store
Link Shopify, WooCommerce, Magento or BigCommerce
Auto-Sync
Listing & inventory synced to your storefront instantly
Sell & Update
Mark sold — stock auto-updates across all platforms
E-commerce store integrations available on the Premium Dealer plan. Connect your store from Settings → E-commerce.
Sell Everywhere,
Manage from One Place
Connect your eBay store, share on WhatsApp and Facebook, and give every watch its own beautiful public listing page — all synced automatically.
eBay
Direct publishing with AI titles
Catalog & broadcast sharing
Marketplace & group posting
Public Links
Shareable watch pages
Rolex Submariner Date
Ref. 126610LN · 2023 · Box & Papers
$14,500
Trusted by Dealers Worldwide
Don't take our word for it — here's what the community says.
"WatchManager replaced 3 different tools I was using. I now run my entire inventory, invoicing, and eBay listings from one place. Saves me hours every week."
Marco R.
Independent Watch Dealer
"The AI pricing alerts alone paid for the subscription in the first week. I caught an underpriced Daytona before anyone else."
Sarah K.
Grey Market Trader
"My team uses it daily. The invoice generator is beautiful, clients always comment on how professional it looks."
James T.
Luxury Watch Boutique
Simple, Transparent Pricing
Start free. Upgrade when you're ready. Cancel anytime.
Small Teams
For small teams
- Unlimited watch inventory
- Sales tracking & profit reports
- Invoice & memo generation
- Buyer & dealer management
- CSV import & export
- Public shareable watch links
- WhatsApp / Facebook sharing
- Dashboard analytics
Premium Dealer
For dealers & teams
- Everything in Small Teams
- Priority support (24/7)
- Advanced reporting & analytics
- Multi-user team accounts (up to 2)
- Custom branding for invoices
- eBay direct publishing
- AI price alerts & market monitoring
- Competitor price tracking
Frequently Asked Questions
Everything you need to know before getting started.
Ready to Run a Smarter
Watch & Handbag Business?
Join hundreds of dealers who save hours every week and grow their profits with WatchManager.
Instant access · 7-day free trial included · no credit card required