WatchManager is a business-to-business (B2B) SaaS platform for professional watch and jewelry dealers. Track watches, branded jewelry, loose diamonds, and gemstones — generate invoices, list on eBay, and grow your business with AI-powered tools trusted by 500+ dealers worldwide.
10,000+
Watches Managed
$50M+
Sales Tracked
500+
Active Dealers
4.9★
Average Rating
Purpose-built for the watch and jewelry industry — no generic business software that sort-of works. Rated #1 by professional dealers for inventory tracking, sales management, and multi-channel selling across watches, jewelry, diamonds, and gemstones.
Track every watch with SKU, serial number, cost, condition, photos, and days in stock — all in one dashboard.
Log every sale, calculate profit margins instantly, and see which watches make you the most money.
Generate professional PDF invoices and memos in seconds with your business branding.
Connect your eBay account, generate AI-optimized listings, and publish directly without leaving the app.
Monitor competitor prices, get AI-powered pricing alerts, and never miss an opportunity.
Share watches to WhatsApp, Facebook, and Instagram with one click. Each with a beautiful public listing page.
Maintain a full contact book of buyers and suppliers. Auto-fill invoices from your CRM in seconds.
Upload a photo of any watch — AI identifies the brand, model, reference, and suggests a market price instantly.
Get notified when your watches are overpriced or underpriced vs. the live market — stay competitive always.
Full double-entry general ledger with P&L, balance sheet, cash flow, and sales tax reports. AI extracts invoices and bills automatically.
Track watches sent for service or repair. Record costs, monitor turnaround, and auto-add service costs to your cost basis.
Process returns with condition inspection, restocking fees, and automatic refund journal entries — all tied back to the original sale.
Place time-limited holds with deposit tracking. Watches auto-reserve and release on expiry — never lose a serious buyer to indecision.
Kanban-style photo pipeline from "needs photos" to "listing ready." Auto-create tasks for watches without photos and assign to your team.
From inventory to invoicing, eBay to accounting, consignment to shipping — WatchManager replaces a dozen disconnected tools with one complete platform built specifically for watch dealers.
Track every watch with full detail — SKU, serial number, brand, model, reference, condition, box & papers, cost price, and days in stock. Import via CSV or add manually. AI auto-fills specs from a single photo.
Log every sale with automatic profit calculation. See which brands and models make you the most money. Track performance by platform, payment method, and time period with beautiful dashboards.
Generate branded PDF invoices and memos in seconds. Auto-fill buyer details from your CRM. Track invoice status, send payment reminders, and keep your accounts receivable organized.
Connect your eBay account and publish listings without leaving WatchManager. AI generates optimized titles, descriptions, and item specifics. Auto-sync quantities and import orders.
From photo identification to price suggestions and listing generation — AI works alongside you to save hours every week and help you make smarter, more profitable decisions.
Track consigned watches from intake to payout. Manage consignor agreements, commission rates, asking vs. agreed prices, and automatic payout calculations when the watch sells.
Maintain a full contact book of buyers and suppliers. Auto-fill invoices from CRM records. Track lead status, conversations, and follow-ups — all in one place, no separate CRM needed.
Generate discounted shipping labels via Parcel Pro and Shippo directly from a sale. Track shipments, manage orders to ship, and keep buyers updated with tracking numbers.
Track accounts receivable and payable with a full double-entry ledger built right in. Every sale and invoice automatically creates AR/AP entries. Sync with QuickBooks or run your books entirely inside WatchManager.
A complete in-app bookkeeping module with double-entry journal entries, chart of accounts, P&L statements, balance sheets, trial balance, cash flow reports, and sales tax tracking. Upload invoices and bills — AI extracts the data and posts entries automatically.
Track every watch sent to a service center or watchmaker — polishing, movement overhauls, water resistance, restorations, and more. Monitor turnaround times, record service costs, and automatically add those costs back to the watch's cost basis for accurate profit tracking.
Handle returns end-to-end — from buyer request to refund to restocking. Inspect returned watches, charge restocking fees, and process refunds with automatic double-entry journal entries tied back to the original sale. Restock watches back into inventory with one click.
Secure serious buyers with time-limited holds and deposit tracking. Watches are automatically marked as reserved when held, and released back to inventory if the hold expires or is cancelled. Extend, convert to sale, or cancel — all from one dashboard.
Never lose track of which watches need photos, which are edited, and which are listing-ready. A kanban-style board moves watches through four stages — needs photos, photographed, edited, and listing ready. Auto-create tasks for any in-stock watch that doesn't have photos yet.
Buy and sell with verified dealers in a zero-commission marketplace. Post WTB/WTS sourcing requests, get matched with inventory, and set alerts for watches you are looking for.
Share any watch to WhatsApp, Facebook, and Instagram with one click. Every watch gets a beautiful public listing page. Sync to your e-commerce store and keep stock perfectly aligned.
Monitor competitor listings and prices. Track market price trends by brand and model. Get AI alerts when your inventory is overpriced or underpriced so you stay competitive.
Snap a photo — AI identifies brand, model, reference and fills in all the specs automatically.
AI scans the live market and tells you exactly what to charge to sell fast while maximizing profit.
AI writes compelling eBay titles and descriptions optimized to rank high and convert browsers into buyers.
Get instant alerts when your inventory is priced above or below the current market rate.
Rolex Submariner 126610LN
✓ CompetitivePatek 5711/1A-010
✓ CompetitiveAP Royal Oak 15510ST
⚠ OverpricedNo tech skills needed. Import your inventory and start selling smarter today.
Import via CSV or add watches manually. AI auto-fills specs from a photo or reference number in seconds.
Publish to eBay, share on WhatsApp, Facebook, and Instagram. Every watch gets a beautiful shareable page.
Log sales, generate invoices, monitor the market, and watch your profit reports grow month over month.
WatchManager now handles your entire jewelry business alongside your watches. Track branded pieces, loose diamonds, gemstones, and custom jobs — all from the same dashboard.
Cartier, Tiffany, Van Cleef & more. Track metal purity, weight, stones, certificates, and condition.
Manage custom orders from quote to delivery. Link loose diamonds, track CAD, casting, setting, and approvals.
Full 4Cs tracking, GIA/AGS certificates, Rapaport pricing, memo status, and lab-grown support.
Ruby, Sapphire, Emerald & more. Track origin, treatment, certification, and pricing for every stone.
Generate professional invoices and memos for any jewelry item — branded, diamond, or gemstone.
List jewelry on the public marketplace, share via WhatsApp, or publish to your retail store website.
Generate printable tags with stock numbers, specs, and pricing for every piece in your inventory.
The only watch marketplace where dealers keep 100% of every sale. No buyer fees. No seller fees. No hidden charges — ever.
0%
Commission
$0
Buyer Fees
$0
Seller Fees
Every seller is application-approved. Buyers connect directly with trusted, vetted watch professionals.
We make money from subscriptions — not your sales. You negotiate price directly and keep everything.
Reach hundreds of verified watch buyers and dealers worldwide from a single beautifully designed marketplace.
Want to buy watches from verified dealers?
Subscribe to access full marketplace listings with dealer contact info and pricing.
Sync your WatchManager inventory directly with your e-commerce storefront. List once, sell everywhere — your stock stays perfectly in sync.
Push listings to your Shopify store with inventory sync and automatic sold status updates.
Connect your WordPress / WooCommerce shop and keep products synced in real time.
Enterprise-grade Magento integration for high-volume dealers with large catalogs.
Seamlessly sync your WatchManager catalog to BigCommerce for maximum storefront reach.
Add to Inventory
Add or import your watch in WatchManager
Connect Store
Link Shopify, WooCommerce, Magento or BigCommerce
Auto-Sync
Listing & inventory synced to your storefront instantly
Sell & Update
Mark sold — stock auto-updates across all platforms
E-commerce store integrations available on the Premium Dealer plan. Connect your store from Settings → E-commerce.
Connect your eBay store, share on WhatsApp and Facebook, and give every watch its own beautiful public listing page — all synced automatically.
eBay
Direct publishing with AI titles
Catalog & broadcast sharing
Marketplace & group posting
Public Links
Shareable watch pages
Rolex Submariner Date
Ref. 126610LN · 2023 · Box & Papers
$14,500
Don't take our word for it — here's what the community says.
"WatchManager replaced 3 different tools I was using. I now run my entire inventory, invoicing, and eBay listings from one place. Saves me hours every week."
Marco R.
Independent Watch Dealer
"The AI pricing alerts alone paid for the subscription in the first week. I caught an underpriced Daytona before anyone else."
Sarah K.
Grey Market Trader
"My team uses it daily. The invoice generator is beautiful, clients always comment on how professional it looks."
James T.
Luxury Watch Boutique
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Small Teams
For small teams
Premium Dealer
For dealers & teams
Everything you need to know before getting started.
Join hundreds of dealers who save hours every week and grow their profits with WatchManager.
Application reviewed in 1-2 business days · 7-day free trial included